England Golf – Get Into Golf

England Golf – Get into Golf

In 2023, Logan Sports Marketing were appointed as England Golf’s agency to create and build out a campaign targeting those looking to get into the game. A new brand and campaign for England Golf, that required creating from scratch. Creating the brand book, design guidelines and brand formatting to create a tangible campaign, along with tag lines and ways to create and promote the future content.
This created “Get Into Golf”

The campaign is aimed at those who are just starting the game and those who would like to start, as well as clubs up and down the country, how they can run sessions and lessons specifically targeted at this audience, while making the club and course welcoming to beginners, allowing them to feel wanted and striving to come back for more. Breaking down the typical golf stereotypes by showing that it truly is a game that anyone can enjoy at the level they want, whether that be on the range, socially with friends or competitively, regardless of gender, age, race, disability, sexual orientation and disposable income.
We created a toolkit to be distributed to clubs from England Golf as the governing body, around the country, this was the first presentation to clubs, in order to help them work out who to target based on their local factors and who they should be looking to attract to their club, along with examples of fun and engaging activities to run and how to distribute the marketing tools created. Creating the marketing collateral and running photoshoots at clubs across the country in order to collect a wide range of imagery, from on the course, to the range, to fun in the clubhouse and much more, capturing the true essence and all parts of the game that is played by 1000s up and down the country every day and trying to attract more.

LSM ideated, sourced, and created from start to finish an 8-part content series around individuals who have recently picked up the game. The aim of this series was to show real life stories and how golf has had an impact on peoples life. From simply improving their mental and physical health and wellbeing to dealing with those that have disability, illnesses or have had to overcome prejudice, how golf has helped them on this journey and opened up new avenues for them. To show that it is possible to pick up the game, whatever your position in life is, and get out of it what you are looking for, whether this be company and meeting new people, helping to get active, or striving to get better at the game and play competitively, it is a game open to all.
The content was distributed and shared across England Golf’s social channels and released throughout 2023, with more to come in the latter half of 2024!
A new top tips series, that was filmed across 3 clubs across the country demonstrating how Get into Golf activities developed by the clubs and aimed at different groups have helped to grow the clubs and attract those new audiences.
These 6 videos released to date have gathered – 103K views across all videos.

View hero stories here -(https://www.youtube.com/playlist?list=PLanOt47cUEt0uiSFAfbQlFo5NnEJDP7mL)