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Team

Paul Sefton

Paul Sefton

Managing Director

Paul joined forces with Kenny over 18 years ago and has since taken Logan Sports Marketing through a massive transition. He has done this by leading the team to deliver fantastic events, and ultimately achieve outstanding results for international clients such as Microsoft and EY across the globe. At weekends Paul can often be found coaching the mighty Reeds Weybridge R.F.C and has a love of skiing, especially with the family.


Kenny Logan

Kenny Logan

Founding Director

After earning 70 caps for Scotland on the rugby pitch, Kenny founded the agency to help brands maximise their sponsorship investments. Forging relationships at the highest level, Kenny has built an incredibly influential business network and helped Logan Sports Marketing flourish into the business it is today. In his spare time, Kenny is often busy supporting his twins at equestrian trials and rugby matches, or playing on his beloved JCB digger at home.


Gabby Logan

Gabby Logan

Media & Production

Gabby is one of the UK’s leading sports broadcasters and journalists. After presenting MOTD, the Six Nations, The One Show, The Premier League Show, The World Swimming Championships and Women’s Football amongst many others, Gabby provides unparalleled counsel on media and production projects. She was also a key member of the BBC’s presenting team for the 2012 and 2016 Olympic Games, 2014 FIFA World Cup and the Glasgow 2014 Commonwealth Games.


Jenna Archer

Jenna Archer

Associate Director

Delivering global events for IMG, The European Tour and The British & Irish Lions from a commercial and logistical perspective, Jenna has extensive experience in complete project management for international brands and rights holders. With an extremely impressive handicap after having played collegiate golf in America, Jenna can often be found hitting a few balls on the golf course at weekends.


Sarah Berners Price

Sarah Berners Price

Head of Events

A former player agent at IMG, Sarah has worked extensively in golf, Formula 1, rugby and cricket throughout her career. She leads the event division to execute a broad range of activation through sponsorships and corporate entertainment. In her spare time, Sarah enjoys keeping fit and has been known to complete a ‘Les Mills On Demand’ or ‘Body Combat’ workout in the office.


Georgie Sangster

Georgie Sangster

Account Director

Georgie has over 20 years experience in Sports Marketing . Working for IMG, she focussed primarily on managing Golf and Rugby Commercial Brand Partnerships and Integrated Creative Marketing Campaigns across multiple verticals and cultural markets, including the most recent Rugby World Cup in Japan.


Adam Rider

Adam Rider

Account Executive

Adam joined us from the Marylebone Cricket Club where he worked in their Cricket Academy as Administrative Assistant at Lord’s. Adam has a key role on the My Name’5 Doddie Foundation account, as well as supporting the events team with the Foundation’s own events, including the MNDF Golf Days and Drumlanrig Castle Shoot. A keen sportsman, Adam plays tennis to a high-level, as well as being a tennis coach in his spare time.


Rhona Barton

Accounts

Rhona is a Chartered Management Accountant and after working at Haymarket Publishing followed by 10 years at Paramount Pictures International, she joined LSM within the Accounts department. Rhona enjoys yoga and HiiT training to keep fit, but currently spends most of her time running around after her two children! When time allows, she also loves long country hikes with her Cocker Spaniel Scout.


ABOUT US

Logan Sports Marketing was founded by Kenny Logan who strived for bravery and brilliance throughout his international rugby career. Those values are at the core of our business and we are proud to have a very talented team of individuals who are passionate about what they do.

CONTACT DETAILS

+44 (0)207 871 3870
info@logansportsmarketing.com

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