Cignpost – Official Health Diagnostics and Screening Partner to the DP World Tour

In 2022 Cignpost, the leading health and diagnostics company, signed a landmark three-year partnership agreement with the DP World Tour in a collaboration that saw Cignpost become the Tour’s Official Health Diagnostics and Screening Partner, and Founding Partner to the European Tour Health and Performance Institute.

As part of the new partnership, Cignpost and the DP World Tour are providing broader diagnostics and screening services, including skin screening, heart health assessments, and performance blood tests to players, caddies, and a range of others critical team members including partners, sponsors, and suppliers of the DP World Tour.

As their agency of choice Logan Sports Marketing have supported Cignpost on the journey from supplier to Official Partner of the DPWT from brokering the rights negotiations to providing activation planning and brand integration services. Delivering their commercial rights programme and brand message to ‘diagnose your future health’ at DP World Tour events from May to September.

The LSM team oversaw the management of integrating their facilities into the European Tour Health and Performance Institute at 8 golf tournaments across the UK Swing this summer and culminated at the sell-out BMW PGA Championship which saw Cignpost deliver 6 consecutive days of testing, including providing the Sky Sports commentary team with a full testing service.

Dr Andrew Murray, Chief Medical and Scientific Officer, European Tour group, has said “DP World Tour members are world class athletes who put their bodies under tremendous strain during a season. The modern golf swing is a dynamic and explosive movement, and our players have to contend with a busy travel schedule with tournaments in 25 different countries. We also have many DP World Tour staff who work with great dedication to stage our events.

We therefore take a truly holistic approach to health and fitness. With Cignpost, we will have the testing and data capabilities we need to make sure our players and staff can perform at their best.