Breadalbane Finance

LSM x Breadalbane Finance

At Logan Sports Marketing are thrilled to be working with Breadalbane Finance as their agency to manage and activate upon their rights across their sonsorship portfolio from 2024.

Breadalbane Finance’s partnerships are flourishing, reflecting their brand, culture, and values as they reconnect with local communities.

Rugby, central to their investments, aligns with Breadalbane’s values. Their commitments span from top-tier, on kit, sponsorship with Edinburgh Rugby, support for women’s and junior rugby through the Melrose 7’s Festival and becoming headline sponsors of the “Breadalbane Melrose Academy”, grassroots initiatives with the Perthshire Minis Festival, George Watson College, and Watsonians Rugby Club, to charitable contributions with the My Name’5 Doddie Foundation and beyond.

With a strong presence in Scotland and across the UK, Breadalbane Finance offers B2B financial expertise to SMEs. We’re excited to support them in managing and activating their portfolio rights, providing strategy to help enhance brand awareness, engaging clients and fans alike.

During the first year LSM renegotiated Breadalbane’s Edinburgh contract for another 3 years, to extend the partnership with further rights including on kit branding, hospitality programme, sponsoring the mascot experience and more. With client activations including an away day abroad and hosting hospitality across the season.

At Melrose 7s we hosted an event in the Doddie Tent, for Breadalbane clients and introducers in a private zone to enjoy the festival of rugby.

We produced and created the Breadalbane Melrose Academy series. A 3 part series across Youtube and socials, showing Breadalbane’s involvement with the academy and the support it has given to the club, community and its members on and off the field, by helping to secure their future not only by offering

Please see all episodes here – https://www.youtube.com/watch?v=XwMZbfx5Uxw

With support across their other partners also it has been a successful first year allowing Breadalbane to use their partnerships to help them achieve their business goals and allowing the brand to become synonymous with Scottish Rugby.