The Slingsby Golf Academy

Utilising one asset from our client Slingsby’s BMW PGA Championship partnership, a Pro-Am place, we created a campaign in the six-month lead up to the Championship at Wentworth, to help inspire more females to take up the game. The campaign generated over 16 million views and was featured across national broadcast and print, as well as numerous golf media and social media channels. This campaign, created, produced, marketed, and promoted by Logan Sports Marketing, resulted in…

• A seven-part content series that followed the journey of four female celebrities as they took up the game of golf. Each was partnered with a PGA Professional and their goal was to qualify for the BMW PGA Championship Pro-Am.
• The recruitment and management of contracted Ambassadors.
• Media partnerships alongside Sky Sports, Hello Magazine, Golfing World and Women in Golf.
• Brand partnerships with Callaway, England Golf, Wentworth, PGA, European Tour and BMW PGA Championship.
• PR – featured on/in Sky Sports, HELLO, BBC’s The One Show, The Telegraph, Evening Standard, C4 Sunday Brunch, OK, Daily Mail, The Express, and ITV’s Lorraine.
• The delivery and support of a “get into golf” grassroots programme that saw 1000 female beginners pick up a club.
• 1.6 million social media engagements across the campaign.
• An increase in Slingsby Gin’s brand awareness amongst a key audience demographic.