Slingsby Gin – Sponsorship of the BMW PGA Championship

In 2019 we worked on behalf of Slingsby, an award-winning premium gin, to secure a three-year partnership with the European Tour’s flagship event the BMW PGA Championship at Wentworth.

As part of the partnership, Slingsby became the Title Sponsor of the popular Championship Show Live music and entertainment stage.

To drive brand awareness for Slingsby in the lead-up to the event and on-site at Wentworth, we created a number of exciting activations including golf club events, gin masterclasses and tasting sessions.

Teaming up with Fever-Tree – the premium provider of mixers and tonics who were already an Official Supplier of the BMW PGA Championship – Slingsby served the Official Championship G&T to fans attending the September showpiece.

The Slingsby Show Stage, meanwhile, hosted a number of world-class music acts, with London electric superstars Rudimental playing on Saturday night, and on Sunday the stage belonged to popular English singer Anne-Marie, who rounded off a fantastic tournament week in style.

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