Slingsby Gin – Sponsorship of the BMW PGA Championship

From 2019 onwards we worked on behalf of Slingsby, an award-winning premium gin, to secure a three-year partnership with the European Tour’s flagship event the BMW PGA Championship at Wentworth.

As part of the partnership, Slingsby became the Title Sponsor of the popular Championship Show Live music and entertainment stage.

To drive brand awareness for Slingsby in the lead-up to the event and on-site at Wentworth, we created a number of exciting activations including golf club events, gin masterclasses and tasting sessions.

Slingsby Gin Garden – the creation of the Slingsby Gin Garden in the BMW PGA fan village, provided a home for Slingsby to host activations such as spin the wheel, as well as hold events like Q&A with their academy cadets, it also provided a location for fans to relax and have a glass of Slingsby Gin after a day following the golf.

Teaming up with Fever-Tree – the premium provider of mixers and tonics who were already an Official Supplier of the BMW PGA Championship – Slingsby served the Official Championship G&T to fans attending the September showpiece.

The Slingsby Show Stage, meanwhile, hosted a number of world-class music acts over the years, from pop sensations Anne Marie and Clean Bandit, London electric superstars Rudimental, to rock band Feeder and many more, who helped to round off fantastic tournament weeks in style.