The Logan Invitational

Building an annual charity event that delivers lasting impact on and off the course.

For over a decade, Logan Sports Marketing has delivered The Logan Invitational, the annual charity golf day hosted by Kenny and Gabby Logan. Combining world class golf, premium hospitality and purpose-driven fundraising, the event has become a standout fixture in the corporate golf calendar, bringing together business leaders, sporting personalities and brand partners to support charitable causes.

LSM leads the event’s end-to-end delivery, overseeing every stage of planning and execution. From venue selection and golf team sales to sponsorship strategy, event production and on-site operations, we manage every detail to create a seamless experience for guests while maximising commercial opportunities and fundraising outcomes.

A key element of the event’s continued success has been the development of long-term partnerships with leading premium brands. LSM has secured and activated sponsorships with organisations including Scolmore Group, Switch, Cignpost Diagnostics, Aston Martin, TAG Heuer, Slingsby, Hackett, Peter Millar, J.Lindeberg and PXG, creating meaningful brand integration throughout the event while delivering value for partners and guests alike.

The guest experience extends well beyond the golf. Premium hospitality, a gala dinner, live entertainment, fundraising auction and celebrity ambassador engagement combine to create an atmosphere that encourages networking, celebrates generosity and inspires continued support for the event’s charitable mission.

The Logan Invitational is a reflection of LSM’s expertise in creating experiences that deliver both commercial and social impact. By combining strategic partnerships, exceptional event delivery and authentic storytelling, we have helped establish an event that continues to grow in reputation, strengthen relationships and make a meaningful difference year after year.