An Evening with Lewis Moody and Friends

Delivering a landmark fundraising event in just six months

Following Lewis Moody MBE’s motor neuron disease diagnosis, his friends set out to create a fundraising dinner that would unite the sporting community, corporate partners and friends to raise vital funds while celebrating resilience, hope and togetherness.

With just six months to deliver, Logan Sports Marketing was appointed to lead the project from concept to execution.

Working closely with Lewis and Annie Moody, LSM took ownership of the event’s end-to-end management, developing the creative concept, theme and design, managing commercial sales and delivering every operational detail. The team successfully secured and sold 150 tables, coordinated guest communications, managed high-profile talent and player appearances, and delivered a seamless guest experience from arrival through to the final performance.

Hosted at Evolution London by Gabby Logan and David Flatman, the evening brought together leading figures from sport, entertainment and business. The programme featured performances from Laura Wright, the Stickmen Project and the Rick Parfitt Jnr Band, with heartfelt contributions from Philip Vickery, Martin Johnson and Jamie George. A live auction, led by Jonny Gould and featuring live artwork by Ben Mosley, helped drive significant fundraising.

LSM also secured and activated partnerships with Barclays UK, Y.CO and EARTHE, ensuring sponsors were seamlessly integrated into the experience while supporting the event’s fundraising objectives.

Despite the compressed timeline, the evening exceeded expectations, creating an unforgettable experience for guests while generating vital support for The Moody Family Trust. It demonstrated LSM’s ability to deliver complex, high-profile events at pace combining strategic planning, commercial delivery and exceptional event management to create meaningful impact when it mattered most.