745 Game

LSM were proud to support and create the inaugural 745 Match.

Named after Rob Burrow, Ed Slater and Doddie Weir. The game was created as a cross code match with legends from the Union and League codes, hosted at Headingley in order to raise funds and awareness for MND. There was a strong line up with union and league legends including the likes of Danny Cipriani, Tom Youngs, Keith Senior, Danny Mcguire and many more. With Jonny Wilkinson and Kevin Sinfield in hospitality.

LSM built out the match’s brand prescense and digital strategy, in order to raise awareness and ultimately selling tickets. Running their social platforms and creating videos and graphics to build hype, announce the players and help explain the rules of the match. With on the day support to capture and share live content to those following who couldn’t be at the ground. Growing the channels organically to over 5000 followers before the first match, with some high performing content on the day.

LSM also brought in major sponsorship deals to make the game viable, including the likes of Defender, Highland Spring, Arnold Clark and Switch Car Rental creating sponsorship packages with rights for them to use and activate upon.