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Team

Kenny Logan

Founding Director

After earning 70 caps for Scotland on the rugby pitch, Kenny founded the agency to help brands maximise their sponsorship investments. Forging relationships at the highest level, Kenny has built an incredibly influential business network and helped Logan Sports Marketing flourish into the business it is today. In his spare time, Kenny is often busy supporting his twins at equestrian trials and rugby matches, or playing on his beloved JCB digger at home.


Paul Sefton

Managing Director

Paul joined forces with Kenny over 18 years ago and has since taken Logan Sports Marketing through a massive transition. He has done this by leading the team to deliver fantastic events, and ultimately achieve outstanding results for international clients such as Microsoft and EY across the globe. At weekends Paul can often be found coaching the mighty Reeds Weybridge R.F.C and has a love of skiing, especially with the family.


Gabby Logan

Media & Production

Gabby is one of the UK’s leading sports broadcasters and journalists. After presenting MOTD, the Six Nations, The One Show, The Premier League Show, The World Swimming Championships and Women’s Football amongst many others, Gabby provides unparalleled counsel on media and production projects. She was also a key member of the BBC’s presenting team for the 2012, 2016 & 2020 Olympic Games, FIFA World Cups since 2014, alongside the commonwealth games, World Athletic Championships and many more.


Rhona Barton

Finance Director

Rhona is a Chartered Management Accountant and after working at Haymarket Publishing followed by 10 years at Paramount Pictures International, she joined LSM within the Accounts department. Rhona enjoys yoga and HiiT training to keep fit, but currently spends most of her time running around after her two children! When time allows, she also loves long country hikes with her Cocker Spaniel Scout.


Sarah Berners Price

Associate Director

A former player agent at IMG, Sarah has worked extensively in golf, Formula 1, rugby and cricket throughout her career. She leads the event division to execute a broad range of activation through sponsorships and corporate entertainment. In her spare time, Sarah enjoys keeping fit and has been known to complete a ‘Les Mills On Demand’ or ‘Body Combat’ workout in the office.


Heather Addicott

Events Director

Heather joined LSM with 10 years experience developing and managing events for charities and nonprofit organisations. She brings a wealth of fundraising knowledge to the team and is passionate about delivering exceptional events for clients. Having recently taken up golf, Heather spends most of her weekends out on the course, trying to get out of bunkers.


Sam Eales

Senior Account Manager

Sam joined LSM after a few years experience in digital sporting agencies. Having developed and run campaigns for a variety of brands and rights holders including the likes of Manchester City and TaylorMade Golf. He is positioned in the sponsorship and activation team within LSM. In his spare time you can often find Sam on the golf course or at Portman Road supporting the "mighty" Ipswich Town.


Alice Hiluta

Events Manager

Alice joined Logan Sports Marketing after seven years as a PGA professional. She brings extensive experience working with multiple clients for LSM, producing bespoke small-scale corporate events, golf days, large-scale charity events for the My Name’5 Doddie Foundation, and most recently, managing hospitality for the Lions 1888 Cup match in Dublin.


Helen O'Connell

Licensing Account Manager

Helen is a Brand Licensing specialist with 8+ years’ experience working within the Licensing industry, on British Heritage, Fashion, Lifestyle & Sporting brands. She joins us from England Rugby where she helped to build and grow a robust licensing programme. Helen has a passion for all things ‘interior lifestyle & home’ and spends her spare time restoring furniture items to give them a new lease of life.


ABOUT US

Logan Sports Marketing was founded by Kenny Logan who strived for bravery and brilliance throughout his international rugby career. Those values are at the core of our business and we are proud to have a very talented team of individuals who are passionate about what they do.

CONTACT DETAILS

+44 (0)207 871 3870
info@logansportsmarketing.com

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