My Name’5 Doddie Foundation and B&I Lions Trust Partnership

Doddie Weir encapsulated what it meant to be a Lion on that famous Tour to South Africa in 1997. As part of our work, the My Name’5 Doddie Foundation, Logan Sports Marketing research, apply and deliver major event partnerships for the charity. LSM successfully secured the Official Charity Partnership of the British & Irish Lions Trust. We have three simple aims throughout the association with one of rugby’s great teams:

– Raise awareness of the My Name’5 Doddie Foundation
– Speak to a wider rugby community globally
– Develop fundraising events in conjunction with the B&IL trust

As part of the activation plan, we created three major fundraising events to engage a specific Foundation supporter demographic for each event and target new potential supporters. LSM successfully delivered the following events:

– Lions Trek for Doddie
On Friday 25th June, we recruited a 30-strong team of trekkers who took on and achieved a 35-mile trek from Melrose RFC to Murrayfield, in support of MNDF, on the eve of The Vodafone 1888 Cup as the B&I Lions take on Japan. Target was to raise £150,000 with the potential to raise more through public giving, and we achieved £194,367.00.

– Doddie Lions Super Saturday
Doddie Lions Super Saturday initiative was a community fundraiser which allowed rugby clubs to come together as a community to watch one of the tests, fundraise for MNDF and in return receive a signed Doddie print. 15 rugby clubs participated in the initiative, which raised £7,350.00.

– Doddie’s Lions Big Draw & Auction
Doddie Big Draw & Auction was an initiative that provided fans and supporters with a chance to engage with the Tour and get their hands on hundreds of Lions and Doddie goodies! The campaign in stats saw over 4000 tickets sold, 16 suppliers donating prizes & £35,300 raised.

In total, the Foundation raised over £220,000.00 throughout the Tour between Lions & South Africa. The Foundation’s partnership with the British & Irish Lions Trust is a 12-month agreement; this provides us with the opportunity to align other charity events throughout the year with the Trust.