
EY became a partner of USA Rugby as it looked to continue it’s association with the sport while there was no world cup or Lions tour on. This fitted EY’s values as USA has strong both men’s and women’s sides in both the 7’s and 15’s format. Front of shirt sponsorship gave EY global access and recognition worldwide through the HSBC 7’s tournament.
We helped to create a series in partnership with HSBC called “pioneers” following the teams in their build up to the 2020 Tokyo Olympics.
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